The Dettol Baby Blanket Campaign, fronted by Rachel Stevens, which draws to a close in the middle of February aims to raise awareness of the dangers of bacteria on baby blankets whilst highlighting the shortage of baby blankets available to infants born to families in need.
Dettol are calling for parents to recycle their old baby blankets by sending them in. Once collected the baby blankets will be hygienically washed with Dettol Anti-Bacterial Laundry Cleanser, an additive that kills 99.9% of bacteria even in temperatures as low as 15°C, before being re-distributed to families. Dettol has also pledged to donate £1 for every blanket donated to Sparks – a children’s medical research charity.
I don’t know about you, but I’m quite relaxed about germs around James and Noah. I think the more germs they handle now, the better their immune systems are (within reason – I’m not about to let them play with dog poop or anything!). That being said, I think this is a great campaign, as a blanket is such a lovely thing for a baby to be wrapped in, and evokes such great memories. It’s a great opportunity for parents to regain some storage space, and for a family in need to receive a blanket (and ace that the medical research charity gains some money too!)
Rachel said “I’ve got all my mummy friends donating their blankets and I’m trying to get as many people involved as possible. It’s a brilliant campaign in itself but now I’m a mum I am even more aware of how much washing there is to do. With Dettol Anti-Bacterial Laundry Cleanser I get to do loads of quick washes at low temperatures and I know that things will be hygienically clean and germ free.”
Take a look at this video, and if you fancy donating, get in touch with @DettolBlanket on Twitter with the #sharethememories hash tag